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Box.net delivers new tools to enhance branding and workflow of Business Content

Box.net, an online collaboration provider, today introduced new branding and workflow tools to help Box users increase and better manage the value of their business content residing in the cloud. For organizations that use Box.net, which more than 50,000 businesses already do, the new tools enable them to represent their brand to employees, vendors, partners and customers, as well as streamline how they manage and track content.

Branding in the Cloud
As organizations increasingly rely on web services and the cloud to better share and collaborate on business content amongst vendors, partners and customers; they are discovering that their brand needs to follow closely. To help companies extend their respective brand - online - to digital assets, Box is introducing:
  • Global Folders: Customers can share a folder of content publicly as a website with a personalized, static URL. For example, http://www.Box.net/BoxPressResources. This tool helps deliver mass exposure via the web without any expertise in HTML or web coding. Non-Box users can join the folder to get on-going updates as more content is added or updated - similar to a person "following" a page on Twitter.
  • Custom Branding: Companies can now modify the basic appearance of the Box user interface to reflect their brand and color scheme. Because Box enables collaboration and sharing, this feature expands company branding beyond the employee interface and extends it to all of their partners, customers and clients that collaborate, share and use this content.
"The new custom-branding feature in Box is a great asset to our organization," said Judi Sohn, vice president of operations for the Colorectal Cancer Coalition. "Raising awareness around our organization's efforts is very important and the ability to extend our brand to partners and others that do work with our organization whenever we share content is a tremendous benefit."
Workflow Designed Around Content

In business, people collaborate around content - the projects, documents, and files that form the foundation for completing jobs, meeting deadlines and reaching business goals. To help companies quickly move file management from beginning to end, Box.net is introducing a new light-weight and nimble tool, Tasks.

With Tasks, users can now assign an action - such as Approve, Review, and Update - to a file making it easier to manage all the activities surrounding the editing and creation of content. Because of Box's content-centric approach, users can assign tasks to themselves, other collaborators or both - all in the context of that file. This feature offers different capabilities depending on the Box customer's plan.

"Box makes it easy to manage content around email campaigns, publishing our catalog and other marketing initiatives," said Peter Duhon, assistant manager for imaging and quality control at Lord & Taylor. "The new tasks feature in Box is a huge benefit because it can help us manage the workflow around that content, all in one place."

Box.net has introduced new features at a record pace this year, including a new interface, social elements, a wiki-like feature for creating content within the Box workspace and full-text search. Box.net's new offerings make Box an even more compelling alternative for businesses that want SharePoint® functionality without the SharePoint price tag.

"The combination of Custom Branding and Global Folders — the addition of subscriptions too — gives businesses a compelling reason to invite their customers, partners and any company stakeholder to connect with their respective brands for an ongoing relationship through content," said Aaron Levie, CEO of Box.net. "And Tasks makes it easy to manage that content in the first place by bringing Box's unique content-centric approach to traditional workflow."

Source: Box.net | 26 May 2009
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