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Media and Entertainment Giants Turn to Ocarina for Online Storage Optimization

Ocarina Networks today announced that Rainmaker Entertainment and Zoic Studios are the latest customers in the CG animation, post-production and visual effects (VFX) industry to implement its ECOsystem solution to achieve up to 80% reductions in their primary storage footprint.

The media and entertainment industry is experiencing up to 50% data growth per year, driven by the adoption of all-digital HD and film workflows and the move to 3D production. At the same time, there is a growing demand for online archival storage in response to constant repurposing of media assets.

Using Ocarina, Rainmaker and Zoic join other leading media and entertainment companies that have tapped the technology to cost-effectively deduplicate and compress their multi-tier storage systems, keeping more data online longer and creating new efficiencies in artist and animator workflow. By dramatically optimizing storage, the companies also save on data center space, power, and cooling for each production or media archive.

"The uptake in interest in Ocarina in the media and entertainment space has been dramatic and a real validation of the work we put into supporting post-production data sets. In the last month, we've started more evaluations, benchmarks and data quality tests in studios and post-production houses than we have in the last six months. Our wins at Rainmaker and Zoic confirm that we're solving real technology challenges in this market," said Dave Withers, vice president of business development at Ocarina Networks.

Source: digitalmedianet.com | 5 August 2009