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Sharpcast SugarSync Syncs PC, Mac, Phones

Sharpcast, better known for its photo sharing and syncing service, Sharpcast Photos, on Thursday announced its SugarSync digital media and device synchronization software and service.

SugarSync offers synchronization among PCs, Macs, Mobile devices, and the Web. To accomplish this, users of the solution get PC and Mac software, a personal Web site, a mobile Web site, a mobile client for supported cameraphones that can sync the phone's pictures with the other platforms, and a universal contact list. An iPhone-tailored version of the mobile website is also available, and SugarSync includes client applications for Windows Mobile phones (version 5.0 and higher) and the BlackBerry Pearl, Curve, and 8800 series phones.

The product can be thought of as a combination of online storage, backup, syncing, and sharing. As soon as a file is created or modified in a shared folder, a synchronization process is initiated so that the change will be reflected in all other locations—the PC, the Mac, the Web folder, and the mobile client. If a device is not connected, it will be updated the next time it is via push technology in Sharpcast's Universal Synchronization Platform.

"As we transition to a multi-device world, a distributed application experience becomes more critical--one that works automatically across multiple devices and the Web," said Gibu Thomas, founder and chief executive officer of Sharpcast.

In a demo at PC Magazine's office, Thomas took a photo with his mobile phone, and the image was quickly available in both a PC folder and a MacBook folder. He was also able to show pictures transferred from a digital camera to his PC on his mobile phone. The image also quickly showed up on his personal SugarSync web page, too.

SugarSync will be far from alone in the multiplatform syncing business: Several other products are emerging into the space: BeInSync targets businesses with similar services designed to keep mobile workers, though it's only PC and doesn't support mobile devices. Another service, DropBox, is still in closed beta, and while it does sync PC folders with Mac folders, it doesn't have a mobile component comparable with SugarSync's. Windows Live FolderShare also offers a Mac client (and obviously a Windows client), but no mobile feature.

SugarSync pricing starts at $4.99 a month or $49.99 a year for 10 Gbytes of storage, though prices will be halved until April 15 for early adopters. The company also makes the Sharpcast Universal Synchronization Platform underlying SugarSync available to wireless operators and device OEMs for white-label distribution.

Source: PCMag.com | 20 March 2008